If your app is infuriating to use, users will give up and find an alternative. User experience design also referred to as UXD or UED, is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. User experience design combines the user interface, user workflows, animations, gestures, artwork and the overall feeling your app gives to the user. The mobile UX design can make or break the entire user experience and high attention and effort is required on features and designs of an app.
Consider these questions before you start designing an app:
- Usefulness – How can it simplify or make tasks easier?
- Usability – Is it user-friendly?
- Uniqueness – Is it offering something other apps don’t?
- Accessibility – What is the load time? Do users quickly and easily find what they’re looking for?
Collaborate With the Design & Dev Teams Early On
Involve your UX designer and developers as early as possible into the project. Working with both a UX designer that has an understanding that software is not simply code and a developer team that appreciates the expertise of beautiful and intuitive design can lead to stunning results. The whole team can work together to perfect the app’s user interface.
Ensure There Is a Primary Action and a Next Action On Every Screen
Screens can often be cluttered with too many actions to take, but lower functionality pages often leave users with no next action to take to continue their journey. This also brings up the topic of habituation. Habituation is when a user becomes trained to do a certain action they no longer need to think about it. Using consistent actions to create a focused experience will allow users to quickly and easily explore the app.
Know Your Audience
When designing your app, you need to understand who you are designing it for. App developers tend to be in the age range of 30 to 55, also known as Generation Xers. The two largest demographics in the U.S. are Baby Boomers (55+) and Millennials (Under 30). Knowing who will be using your app can help you build what they want: an intuitive app that meets a need.
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